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Friday, July 26, 2019

(NEW ALBUM) AFRICAN GIANT - BURNA BOY - BUY/DOWNLOAD

Nigerian/African No.1 artist, Burna boy drops off his highly anticipated album to the acceptance of Africa.

“Saying ‘African Giant’ goes to a lot more than music,” Burna Boy tells Apple Music. “It’s a symbol of strength. That’s what I want my people to feel like, to realise that they are.”

On the Nigerian Afrofusion kingpin’s fourth studio album, that credo of understanding your worth and truth rings through songs which address success (“Gbona”), respect (“Anybody”), love and desire (“On the Low”) and poverty, aspiration and the daily grind (“Dangote”).

Burna Boy might talk of ancestral influence overtaking his messaging and songwriting “When it’s time for music to be made, it’s almost like my ancestors just come into me and then it’s them,” he says, but he continues to skilfully consolidate the new with the old. Leading-edge pop, hip-hop and R&B fuse with Afrobeat and reggae traditions in vibrant grooves that are rich but never overcooked.

His vocals demonstrate a matching versatility, shifting gears with supercar precision and ricocheting between English, Yoruba and Nigerian Pidgin. “Music is supposed to be a universal language,” he says. “You understanding what I’m saying is secondary. The primary thing is what does the person inside of you hear? What does your spirit hear? That’s the job of music, that’s what it’s supposed to do.” Source

Sincerely speaking Fela would be super proud of what burna boy has manipulated his Afrobeat sound into a modern sensation, as can be seen all over this project.

OFFICIAL ALBUM COVER. 


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